5 Reasons your business needs a great headshot
I love taking company headshots. From small local businesses to the giant ones, headshots are implicit in creating a well known and well trusted brand for your business.
Here are 5 reasons why you need a great headshot:
1. Make it Personal
Creating trust with your customers is a must for every business large or small and a headshot goes a long way towards that. Being able to see who they are working with and communicating with gives customers confidence and trust in you, your products and abilities.
2. Keeping things Current
Headshots are usually renewed once every year or two. It easily and quickly shows customers who you are right now rather than when you started. An updated headshot also gives customers a true impression that your company is keeping up with the times when it comes to business.
3. Marketing & Promotion
A corporate headshot can be used in many ways - here are just a few:
On your website:
- 'About Me' or 'Welcome' page
- 'Meet the Team' or 'Staff' page
- Social media profiles - Facebook, Twitter, LinkedIn, Instagram, Google+
General Online Uses:
- Email Footer
- Articles for blogs / companies
- Business cards
- Book Covers
- Roll up Banners
- Press Releases
- Quotes to customers
- In your corporate brochure
- Product & services brochure
[Tweet "Headshots build visual recognition and brand awareness"]
We all know the importance of a current, professional headshot. Images taken on a smartphone, by a friend or cropped from a family photo certainly don't have the same level of professionalism to them. They can be blurry, out of focus or simply convey the wrong message. A solicitor for instance wants to come across as approachable, professional, knowledgeable and an expert in their field. Headshots should be lit well and posed correctly with attention to detail to create the right image for your business.
5. Networking - online & offline
Many businesses utilize social media and business networking sites such as LinkedIn, Facebook & Twitter to connect with other businesses both locally and internationally. Along with networking meetings and corporate events they are a wealth of potential clients. A professional headshot presents the face of the company to the world and is the perfect way to create a consistent brand image.
[Tweet "Customers are more likely to remember you with a photo to remind them"]
At Notton House Photography I wont just stop with taking an amazing portrait of you. After the shoot, you'll choose your favourite images and I'll edit them to a professional and superior level. You'll receive your images in both high resolution which are ready for print and web ready images.
Want to know a little of what goes on during the editing process?
Here is a short video to show how I edit your headshots and turn them from gorgeous photos in to a marketing image that you'll be proud to display on your company website, business cards and printed marketing material. I make subtle but defined changes to enhance your images and ensure they capture the essence of you and your business.
[video width="1600" height="900" mp4="http://www.nottonhousephotography.com/wp-content/uploads/2015/03/How-I-edit-your-headshots-Amanda.mp4"][/video]
Here's the BEFORE & AFTER editing process
If you'd like to know more about our customised headshot service, please email me at firstname.lastname@example.org or call 01932 702056.